Episode 1: From Greenlight REI to The Potentializer – Why The Real Estate Industry Needs a New Model (Lance Edwards)
About This Episode:
In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI. With two decades of real estate experience, Lance shares why the traditional real estate coaching model is outdated—and how the future lies in collaborative platforms, small apartment investing, and unlocking untapped potential in people, properties, and partnerships. Whether you’re just getting started or scaling your portfolio, this episode sets the stage for smarter, legacy-driven wealth building.
Guest Speaker: Lance Edwards:
Founder of the Wealth Mastermind Network, author, and small apartment investor.
What you’ll learn in this episode:
[00:00 – 01:05]
• Introduction to The Potentializer and host Lance Edwards
• Overview of podcast mission: smarter models, scalable partnerships, overlooked opportunities
[01:06 – 01:53]
• Why small apartment investors stall or burn out
• The root problem: trying to do it all alone
[01:54 – 04:09]
• Explaining the outdated ‘one-man-band landlord’ model
• Analogy: One-man-band musician vs. collaborative symphony
• Why this model fails to scale and causes stress
[04:10 – 06:18]
• Real-life example: 80-year-old landlord still managing everything
• Missed opportunities and declining health due to doing it all alone
[06:19 – 08:09]
• The value of potentializing a property with better service and rent optimization
• Forced appreciation: $100 rent bump = $15K per door in value
[08:10 – 09:00]
• Why hustle fails and leverage wins
• The one-man-band model breaks under pressure (e.g. rising insurance costs)
[09:01 – 10:39]
• Introducing the new model: the Small Apartment Symphony
• Collaboration, unique roles, and being the conductor of your business
[10:40 – 11:54]
• The power of platforms and leveraging property managers, capital partners, and advisors
• Real example: 56-unit Oklahoma City deal sourced and executed with help of mastermind member
[12:07 – 13:12]
• Another deal: 64-unit property found and green-lighted by mastermind member
• Borrowing credibility, using systems and support for scalable action
[13:13 – 14:15]
• The myth of doing everything yourself
• Tapping into your ‘unique ability’ and relying on others’ strengths
[14:16 – 16:25]
• Three components of the new model: Platform, Partnerships, and AI
• How platforms provide credibility, systems, and capital access
[16:26 – 19:30]
• Deep dive on partnerships: solving gaps in capital, time, credit, or experience
• Using co-sponsorship to access Fannie Mae/Freddie Mac agency loans
[19:31 – 21:07]
• Leveraging AI as a strategic assistant and confidant
• Using Potentializer Audits to find 25% more revenue in stabilized properties
[21:08 – 22:35]
• The real goal: own 100% of your time, not 100% of the deal
• Invitation to stop struggling alone and scale smarter with the platform
[22:36 – 25:05]
• July 4th, 2025: Virtual launch event celebrating Lance’s 20-year anniversary from corporate
• Live from the beach: unveiling the future of small apartment investing
• Register at: wealthmastermindnetwork.com/launch
Resources:
Connect with Lance & The Potentializer Community